Tap2Pay became a finalist of Visa’s Everywhere Initiative in Russia.

CEO of Tap2Pay Eugene Palcheusky represented the company in the semi-final of the international competition organized by Visa. This is a global program to support and promote innovative solutions in Fintech. The Tap2Pay team participated in ECommerce Challenge for¬†companies that … Read More

Finnish startup ecosystem

In 2017 the Tap2pay team visited Finland twice. And we would like to tell you what business-opportunities this country is ready to open for tech startups. We flew to Helsinki – a compact capital city on the coast of the … Read More

Tap2pay expands geography

Tap2pay expands geography. Now more than 135 local currencies are available for payment in 44 countries of the world: Cryptocurrencies – All countries AED – United Arab Emirates Dirham AMD – Armenian Dram AOA – Angolan Kwanza ARS – Argentine … Read More

Top 10 ways to increase the conversion of e-commerce site.

One of the main key performance indicator of online stores is the conversion rate of purchases. The conversion is affected by many factors, including the site of the store, the range of products, and of course, external factors. The most … Read More

How to Pitch Investors

Hey Guys! In the previous post, we discussed Top 4 Components of a core Messaging Document and how to pitch journalists by Tap2Pay example.   Task for this week: Pitches for Investors. Why Investors relations, IR is a part of … Read More

Messaging document – Tap2Pay’s example

Hey, Guys! We promised you to reveal our Messaging document. That’s it! ūüėČ We’ve already discussed main rules of Messaging document compilation in our previous post. Here’s our own example: 1. Tagline/ by-line for Messaging document (short description of the … Read More

Top 4 Components of Messaging document

Hey, Guys! Task for this week: to compile a messaging document. We continue to share with you Tap2Pay PR strategy magic. In this publication, you will know how to compile a messaging document (Document with the main facts about the … Read More

Marketing Competitor Analysis

Hey, Guys! We continue to share our secrets with you. Let’s speak about Marketing Competitor Analysis. Here is Tap2Pay‚Äôs example: How to make it? Who are the other participants that are aiming at the same room in the market? After … Read More

Main Steps to Market a Startup

Hey, Guys! We continue our PR strategy discussion. Tap2Pay.me has become the winner of the joint project by¬†Dev.by¬†and NY communication agency¬†Storifier¬†among national¬†start-ups¬†focusing to hit the USA market. In this article, you will know about the next first steps to start … Read More

PR Strategy: Catch the Eye by Uniqueness

Hey Guys!¬†We continue to share with you our PR strategy experience. Tap2Pay.me has become the winner of the joint project by¬†Dev.by¬†and NY communication agency¬†Storifier¬†among national startups focusing to hit the USA market. In this article you will know about the … Read More