How To Choose The Right Payment Gateway for your business

Tap2Pay Founder Eugene Palcheuski tells us how to choose the best payment gateway before your online business can launch. Here are the criteria that will help you choose from a lot of proposals: 1.Commission size. Are there any hidden commissions and … Read More

Top 5 e-commerce technologies improving the customer experience

Tap2Pay company prepared the e-commerce technologies-2018 overview. If you want to improve the user’s experience and sell more, start using it now. 1. Voice recognition systems. Saying a few words is easier than writing a search query. Information about a product … Read More

Tap2Pay became a finalist of Visa’s Everywhere Initiative in Russia.

CEO of Tap2Pay Eugene Palcheusky represented the company in the semi-final of the international competition organized by Visa. This is a global program to support and promote innovative solutions in Fintech. The Tap2Pay team participated in ECommerce Challenge for companies that … Read More

How Chatbots are Changing e-Commerce

Today, chatbots allow you to organize all the sales process in the messenger – from picking up the goods to payment and tracking the delivery. In this case, a customer doesn’t need to open a site or install an application, … Read More

How to Pitch Investors

Hey Guys! In the previous post, we discussed Top 4 Components of a core Messaging Document and how to pitch journalists by Tap2Pay example.   Task for this week: Pitches for Investors. Why Investors relations, IR is a part of … Read More

Messaging document – Tap2Pay’s example

Hey, Guys! We promised you to reveal our Messaging document. That’s it! 😉 We’ve already discussed main rules of Messaging document compilation in our previous post. Here’s our own example: 1. Tagline/ by-line for Messaging document (short description of the … Read More

Top 4 Components of Messaging document

Hey, Guys! Task for this week: to compile a messaging document. We continue to share with you Tap2Pay PR strategy magic. In this publication, you will know how to compile a messaging document (Document with the main facts about the … Read More

Marketing Competitor Analysis

Hey, Guys! We continue to share our secrets with you. Let’s speak about Marketing Competitor Analysis. Here is Tap2Pay’s example: How to make it? Who are the other participants that are aiming at the same room in the market? After … Read More

Main Steps to Market a Startup

Hey, Guys! We continue our PR strategy discussion. Tap2Pay.me has become the winner of the joint project by Dev.by and NY communication agency Storifier among national start-ups focusing to hit the USA market. In this article, you will know about the next first steps to start … Read More

PR Strategy: Catch the Eye by Uniqueness

Hey Guys! We continue to share with you our PR strategy experience. Tap2Pay.me has become the winner of the joint project by Dev.by and NY communication agency Storifier among national startups focusing to hit the USA market. In this article you will know about the … Read More