markets

New Retail Experience

How retailers keep their heads above water when consumers shift to digital commerce   2020 was a challenging year for most industries, but it was extremaly challenging for retailers in particular. Although most retailers have made significant changes to enroll in eCommerce, they still … Read More

How to Pitch Investors

Hey Guys! In the previous post, we discussed Top 4 Components of a core Messaging Document and how to pitch journalists by Tap2Pay example.   Task for this week: Pitches for Investors. Why Investors relations, IR is a part of … Read More

Messaging document – Tap2Pay’s example

Hey, Guys! We promised you to reveal our Messaging document. That’s it! 😉 We’ve already discussed main rules of Messaging document compilation in our previous post. Here’s our own example: 1. Tagline/ by-line for Messaging document (short description of the … Read More

Top 4 Components of Messaging document

Hey, Guys! Task for this week: to compile a messaging document. We continue to share with you Tap2Pay PR strategy magic. In this publication, you will know how to compile a messaging document (Document with the main facts about the … Read More

Marketing Competitor Analysis

Hey, Guys! We continue to share our secrets with you. Let’s speak about Marketing Competitor Analysis. Here is Tap2Pay’s example: How to make it? Who are the other participants that are aiming at the same room in the market? After … Read More

Main Steps to Market a Startup

Hey, Guys! We continue our PR strategy discussion. Tap2Pay.me has become the winner of the joint project by Dev.by and NY communication agency Storifier among national start-ups focusing to hit the USA market. In this article, you will know about the next first steps to start … Read More

PR Strategy: Catch the Eye by Uniqueness

Hey Guys! We continue to share with you our PR strategy experience. Tap2Pay.me has become the winner of the joint project by Dev.by and NY communication agency Storifier among national startups focusing to hit the USA market. In this article you will know about the … Read More

Startup PR Strategy Hit the American Way

Hey Guys! Task for this week: to share with you our invaluable experience – a little bit of our heart – Startup PR Strategy. Tap2Pay.me has become the winner of the joint project by Dev.by and NY communication agency Storifier … Read More

How to reduce retention costs and increase sales conversion rate

Hey guys, Hope you all enjoyed the weekend and had some time to recharge your batteries for the upcoming week. We, at Tap2Pay, have been working tirelessly towards Rietumu FinTech Challenge 2017 which will be held tomorrow, April 26 in Riga … Read More