Thinking about activating online payments, a small business often thinks that it’s difficult to integrate on a website, difficult to activate acquiring, it’s associated with paperwork etc. Usually, the entire underwriting process takes too long and stops merchants from starting … Read More
startup
Tap2Pay became a finalist of Visa’s Everywhere Initiative in Russia.
CEO of Tap2Pay Eugene Palcheusky represented the company in the semi-final of the international competition organized by Visa. This is a global program to support and promote innovative solutions in Fintech. The Tap2Pay team participated in ECommerce Challenge for companies that … Read More
How Chatbots are Changing e-Commerce
Today, chatbots allow you to organize all the sales process in the messenger – from picking up the goods to payment and tracking the delivery. In this case, a customer doesn’t need to open a site or install an application, … Read More
How to Pitch Investors
Hey Guys! In the previous post, we discussed Top 4 Components of a core Messaging Document and how to pitch journalists by Tap2Pay example. Task for this week: Pitches for Investors. Why Investors relations, IR is a part of … Read More
Messaging document – Tap2Pay’s example
Hey, Guys! We promised you to reveal our Messaging document. That’s it! 😉 We’ve already discussed main rules of Messaging document compilation in our previous post. Here’s our own example: 1. Tagline/ by-line for Messaging document (short description of the … Read More
Top 4 Components of Messaging document
Hey, Guys! Task for this week: to compile a messaging document. We continue to share with you Tap2Pay PR strategy magic. In this publication, you will know how to compile a messaging document (Document with the main facts about the … Read More
Marketing Competitor Analysis
Hey, Guys! We continue to share our secrets with you. Let’s speak about Marketing Competitor Analysis. Here is Tap2Pay’s example: How to make it? Who are the other participants that are aiming at the same room in the market? After … Read More
Main Steps to Market a Startup
Hey, Guys! We continue our PR strategy discussion. Tap2Pay.me has become the winner of the joint project by Dev.by and NY communication agency Storifier among national start-ups focusing to hit the USA market. In this article, you will know about the next first steps to start … Read More