Top 10 ways to increase the conversion of e-commerce site.

One of the main key performance indicator of online stores is the conversion rate of purchases. The conversion is affected by many factors, including the site of the store, the range of products, and of course, external factors. The most … Read More

Messaging document – Tap2Pay’s example

Hey, Guys! We promised you to reveal our Messaging document. That’s it! 😉 We’ve already discussed main rules of Messaging document compilation in our previous post. Here’s our own example: 1. Tagline/ by-line for Messaging document (short description of the … Read More

Marketing Competitor Analysis

Hey, Guys! We continue to share our secrets with you. Let’s speak about Marketing Competitor Analysis. Here is Tap2Pay’s example: How to make it? Who are the other participants that are aiming at the same room in the market? After … Read More