Digital payments are the largest Poland fintech market’s segment
According to Statista, digital payments total transaction value growth in Poland by more than 48% from 17,2 million USD in 2019 to 25,6 million USD in 2023.
Top 5 popular payment methods in Poland:
- 41% – one-Click mobile payment providers. Payment service providers in Poland include PayU, PayPal, DotPay, Przelewy24, Tap2Pay.
- 35% – traditional bank transfers. Top Polish banks are PKO BP, Bank Pekao, MBank, Santander Bank, ING Bank Śląski.
- 25% – BLIK is the third most popular financial product.
- 16% of transactions are processed by debit card.
- 17% of e-commerce use mobile wallets.
10% of online transactions in Poland are made with credit cards. By encouraging micropayments, the National Bank of Poland hopes to increase card acceptance. In this optic, Interchange fees were reduced to 0.2% on debit cards and 0.3% on credit cards. This created favorable conditions for merchants to accept a small amount to be paid using cards.
While the legislative process to implement PSD2 is mostly finished, the technical & security standards are still being developed
PSD2 will have a gradual impact on banks and other institutions operating in the Polish financial sector. Since the payments market in Poland is fairly innovative, (e.g. early entry of Google Pay, MP, Visa checkout, contactless adoption, multiple PSP) it is expected that there will be a range of players trying to benefit from new opportunities created by PSD2. Commercial banks with the largest client books are expected to delay the opening process while creating own, PSD2-compliant subsidiaries, or investing in fintech in order to be able to retain the most valuable clients within their groups.
Poland’s eCommerce market grows 25% annually
The Polish e-commerce market was estimated at USD 11.1 billion at the end of 2017. It is expected to reach the value of USD 13.8 billion at the end of 2018 and USD 17 billion by 2020.
Almost 90% percent of Poland’s Internet users use mobile devices to access the Internet, and over 20% use them for online shopping. The mobile channel generates over 20% of all sales for almost 20% of e-shops and 10%-20% of all sales for 24% of e-commerce suppliers. The mobile segment is the fastest-growing part of the e-commerce market. However, many e-commerce platforms continue to struggle with making their platforms user-friendly for mobile users.
The most popular methods of payment in e-commerce are fast money transfers, preferred by over 50% of buyers as credit card payment and cash on delivery, which accounts for 23%-24% of payments.