CEO of Tap2Pay Eugene Palcheuski was invited to participate as a speaker in the Merchant Payments Ecosystem 2020  in Berlin.

Excited to join “Marketplaces and trends of social media commerce” panel discussion, he took the stage on MPE conference day 2 with his keynote “Social media are changing the way we pay turning followers and likes into real customers”.



Merchant payment ecosystem gathers more than 1200 attendees: merchants, acquirers, PSPs, and Point of Sale vendors, established companies as well as start-ups, fintech, regtech, and paytech and everyone in between.


280 merchants among delegates: Amazon, eBay, Netflix,, IKEA, Swarovski, Louis Vuitton, Hugo Boss, H&M, Levi’s, Zalando, Ferrari,  Porsche, Mercedes, BMW, Audi, FlixBus, Turkish Airlines, ect.



155 speakers discussed fintech and e-commerce trends to look for in 2020, share unique insights provided into how the payments ecosystem will look in the future.


Trends in Retail


  • Digital is constantly growing with a double-digit thanks to eCom, mobile and social networks 
  • Physical Stores are still But growth comes from online 
  • Consumers have become “pain point intolerant” and have got new seamless omnichannel expectations 
  • Frictionless Experience for both Customers and Employees through increased cost-saving and efficiency improvement  
  • Customer experience as a Differentiator and a new Competitive advantage 
  • Accept new payment methods and experiment 
  • Leverage data across channels  
  • Increase conversion rates 
  • Mobile technology completely changing the customer journey 


Payment innovation in Retail


75% of Merchants believe that consumer-facing apps like loyalty and alternative payments will help grow their business.


Popular payment methods:

91% of retailers believe that the benefits of card payments outweigh the costs; 

Card payments –still coming out on top. 53% rated cards as their preferred payment method



Payment strategies have a measurable impact on merchants’ revenues, especially in the case of online businesses. The Payment function has evolved from a necessary cost center to a centralized role, recognized as a revenue & profit driver. Merchants need to innovate and test their offering to ensure their purchase experience remains best in class.




65% Of merchants who DO include marketing input in their payment strategy, have you seen a reduction in check-out abandonment rates as a result of payment user experience improvements.

78% of merchants experienced cost savings as a result of their Payments strategy 

87% of merchants have a designated payment team &  those who don’t plan to set one up within 2 years. 

65% of merchants saw a reduction in check-out abandonment rates as a result of payment user experience improvements.


Omnichannel–new expectations


  • Customized offers based on totally protected, personal preferences and information
  • An enhanced and consistent experience across all devices 
  • To maximize the value of mobile shopping, both store apps and mobile sites must improve 
  • Two-way social media engagement 
  • Smooth shopping journey across devices & geographies
  • Competitive pricing/promotions that are consistent across channels
  • Fast, easy, friction-free checkout


PSD2 –revised payment services directive 


While banks and service providers will feel the most direct impact, merchants will be affected as well:

  • Strong Customer Authentication should reduce instances of criminal fraud…but could add undesirable friction at customer checkout 
  • Banonsurchargingwillmakecustomershappier…butmaycutintomerchants’ revenue, depending on the business model 
  • Access to Accounts will open up consumer payment options and encourage new players into the market…but may introduce further opportunities for fraud


Social media payments сhanging the way we buy


The number of people online, on mobile and on social has increased year-on-year. let’s start with the social network’s statistics:


95% of users repeatedly use social media every day and spend on average 2H 23M per day. It’s about 6 years of our life.


Social media is generating three times more visits than other channels. And now social commerce is growing even faster than e-commerce.



What is social commerce?


Social commerce is defined as the ability to make a product purchase from a third-party company within the native social media experience. For example, you can browse and compare products on Facebook and then make the purchase on Facebook itself instead of going to the company’s site to make the purchase.


There are three social media sites that are owning the social commerce space. 55% of online shoppers make a purchase through a social media channel, such as Facebook, Instagram or Pinterest. Each of them provides different selling tools.


Having the opportunity to sell in social networks, merchants face challenges:

  • 8 – 10 step checkout process
  • Limited payments options
  • Cross – channel sales management


They need native payments in social media and one-click integration with social channels. To help merchants, we created a unified selling platform –  Tap2Pay to sell by any channel and accept payments on websites, messengers and social networks.

Leave a Reply

You must be logged in to post a comment.