One of the main key performance indicators of online stores is the conversion rate of purchases. The conversion is affected by many factors, including the site of the store, the range of products, and of course, external factors. The most … Read More
marketing
Messaging document – Tap2Pay’s example
Hey, Guys! We promised you to reveal our Messaging document. That’s it! 😉 We’ve already discussed main rules of Messaging document compilation in our previous post. Here’s our own example: 1. Tagline/ by-line for Messaging document (short description of the … Read More
Marketing Competitor Analysis
Hey, Guys! We continue to share our secrets with you. Let’s speak about Marketing Competitor Analysis. Here is Tap2Pay’s example: How to make it? Who are the other participants that are aiming at the same room in the market? After … Read More