One of the main key performance indicators of online stores is the conversion rate of purchases. The conversion is affected by many factors, including the site of the store, the range of products, and of course, external factors. The most … Read More
Monthly Archives: September 2017
How to Pitch Investors
Hey Guys! In the previous post, we discussed Top 4 Components of a core Messaging Document and how to pitch journalists by Tap2Pay example. Task for this week: Pitches for Investors. Why Investors relations, IR is a part of … Read More
Messaging document – Tap2Pay’s example
Hey, Guys! We promised you to reveal our Messaging document. That’s it! 😉 We’ve already discussed main rules of Messaging document compilation in our previous post. Here’s our own example: 1. Tagline/ by-line for Messaging document (short description of the … Read More
Top 4 Components of Messaging document
Hey, Guys! Task for this week: to compile a messaging document. We continue to share with you Tap2Pay PR strategy magic. In this publication, you will know how to compile a messaging document (Document with the main facts about the … Read More