Top 10 ways to increase the conversion of e-commerce site.

One of the main key performance indicator of online stores is the conversion rate of purchases. The conversion is affected by many factors, including the site of the store, the range of products, and of course, external factors. The most … Read More

How to Pitch Investors

Hey Guys! In the previous post, we discussed Top 4 Components of a core Messaging Document and how to pitch journalists by Tap2Pay example.   Task for this week: Pitches for Investors. Why Investors relations, IR is a part of … Read More

Messaging document – Tap2Pay’s example

Hey, Guys! We promised you to reveal our Messaging document. That’s it! 😉 We’ve already discussed main rules of Messaging document compilation in our previous post. Here’s our own example: 1. Tagline/ by-line for Messaging document (short description of the … Read More

Top 4 Components of Messaging document

Hey, Guys! Task for this week: to compile a messaging document. We continue to share with you Tap2Pay PR strategy magic. In this publication, you will know how to compile a messaging document (Document with the main facts about the … Read More

Marketing Competitor Analysis

Hey, Guys! We continue to share our secrets with you. Let’s speak about Marketing Competitor Analysis. Here is Tap2Pay’s example: How to make it? Who are the other participants that are aiming at the same room in the market? After … Read More

Main Steps to Market a Startup

Hey, Guys! We continue our PR strategy discussion. Tap2Pay.me has become the winner of the joint project by Dev.by and NY communication agency Storifier among national start-ups focusing to hit the USA market. In this article, you will know about the next first steps to start … Read More

Startup PR Strategy Hit the American Way

Hey Guys! Task for this week: to share with you our invaluable experience – a little bit of our heart – Startup PR Strategy. Tap2Pay.me has become the winner of the joint project by Dev.by and NY communication agency Storifier … Read More

Reducing retention costs = more overall conversion

Hey guys, Hope you all enjoyed the weekend and had some time to recharge your batteries for the upcoming week. We, at Tap2Pay, have been working tirelessly towards Rietumu FinTech Challenge 2017 which will be held tomorrow, April 26 in Riga … Read More

We got something cooking that we’re sure you’re gonna’ love!

Hey guys,   Hope you’re all done with Easter and found all the eggs dyed red. But, make room for one more – Tap2Pay is now available for Sandbox. When we decided to go for mobile use, we did so … Read More

You’re missing out potential profits, we know why!

Hey Online Business Owners, Everyone knows how it works, another week passed you by and you still not converting as many clients as you thought you did. Your business is great, your products are amazing, but still… something is missing, … Read More